About me

The human behind the code.

The human behind the code.

8 years shipping mobile and web apps from the ground up. Based in Dubai, available globally.

8 years shipping mobile and web apps from the ground up. Based in Dubai, available globally.

12+ Projects

8+ years of experience

I started in graphic design because I wanted to make things that looked good. Then I realised I wanted to make things that actually worked. But it shaped how I think. I care about the details, how something looks, how it feels, whether it makes sense to the person using it.

Tools I use daily

The tools I use daily to bring your ideas to life.

Tools I use daily

The tools I use daily to bring your ideas to life.

Find the real problem

Align on strategy and goals

Making it real, week by week

Shipped and out in the world

How I work

Every project starts with the problem, not the solution.

Tools I use daily

The tools I use daily to bring your ideas to life.

Tools I use daily

The tools I use daily to bring your ideas to life.

Simple over clever

Validation over assumption

Long term over one-off

What I stand for

Good software solves the right problem first, looks beautiful second.